University of Macau, Faculty of Business Administration
Dr. Yeongbae CHOE (崔榮培)2018-02-13T18:17:27+00:00

Dr. Yeongbae CHOE

Assistant Professor in International Integrated Resort Management

Faculty of Business Administration
University of Macau, E22
Avenida da Universidade, Taipa, Macau, China

Contact Information

Room: E22-3033
Telephone: (853) 8822-4626
E-mail: ychoe
  • Ph.D. in Recreation, Parks and Tourism, University of Florida, USA, 2017
  • M.H.T. in Convention and Exhibition, Kyung Hee University, South Korea, 2012
  • B.B.A in Convention Management and Business Administration (Double Major), Kyung Hee University, South Korea, 2010
  • Assistant Professor, Faculty of Business Administration, University of Macau (Jan. 2018 – Present)
  • Assistant Professor, Faculty of Hospitality and Tourism Management, Macau University of Science and Technology (Sep. 2017 – Dec. 2017)
  • Teaching/Research Assistant, National Laboratory for Tourism and e-Commerce, Department of Tourism, Recreation, and Sport Management, University of Florida, Gainesville, FL, USA (Aug. 2014 – Aug. 2017)
  • Teaching/Research Assistant, National Laboratory for Tourism and e-Commerce, School of Sport, Tourism, and Hospitality Management, Temple University, Philadelphia, PA, USA (Aug. 2012 – Jul. 2014)
  • Research Assistant, MICE Statistics and Information Center, College of Hotel and Tourism Management, Kyung Hee University, Seoul, Korea (Oct. 2010 – Jul. 2012)
  • Undergraduate Courses
    • Development of Games and Gambling (GESB005)
    • Strategic Management for the Resort and Gaming Industries (GAHM401)
  • Information technology in Hospitality and Tourism industries
  • Travelers decision-making process
  • Unplanned/Impulsive behaviors
  • Online review and social media marketing
  • Mega events (e.g., Olympic, Expo)
  • 2017 IFITT Journal Paper of the Year Award (2nd Place), ENTER 2018 Conference, Jonkoping, Sweden
  • Best Poster Award, ENTER 2018 conference. Jonkoping, Sweden
  • Best Conference Paper Award, The 2016 Academy of Global Hospitality and Tourism Conference. Seoul, South Korea.
  • 2016 – 2017 Herman W. Schnell Memorial Scholarship College of Health & Human Performance, University of Florida, Gainesville, FL, USA
  • 2015 – 2016 Dr. Linda “Dr. T” Thornton Endowed Scholarship, College of Health & Human Performance, University of Florida, Gainesville, FL, USA
  • 2016 IFITT Best Ph.D. Research Proposal Award – The First place International Federation for IT and Travel & Tourism, Dublin, Ireland
  • 2010 – 2012, Kyung Hee Sprit & Pride (Full fellowship), Kyung Hee University, Seoul, South Korea
  1. Choe, Y., Kim, J.J., & Fesenmaier, D.R. (2017). Use of Social Media across the Trip Experience: An Application of Latent Transition Analysis. Journal of Travel & Tourism Marketing. 34(4), 431-443. doi: 10.1080/10548408.2016.1182459
  2. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2017). Measuring Destination Marketing: Comparing Four Models of Advertising Conversion. Journal of Travel Research. 56(2), 143-157. doi: 10.1177/0047287516639161.
  3. Choe, Y., Park, H.-Y., & Kim, D.-K. (2017). Holding or Not Holding a Mega Event: Case of the F1 Korea Grand Prix. Asia Pacific Journal of Tourism Research. 22(1), 88-98. doi: 10.1080/10941665.2016.1182036
  4. Choe, Y., & Fesenmaier, D.R. (2016). The Quantified Traveler: Implications for Designing Tourism Systems. e-Review of Tourism Research, ENTER 2016: Volume 7. Available at http://agrilife.org/ertr/files/2016/01/ENTER2016_submission_82.pdf
  5. Choe, Y., & Fesenmaier, D.R. (2016). Non-response bias in tourism advertising studies: Further analyses. Tourism Analysis, 21(2), 293-298. doi: 10.3727/108354216X14559233985015
  6. Kim, D.-K., Kim, H.J., Lee, S.M., Choe, Y., & Song, S.Y. (2015). An estimation of the economic contribution of the international meeting industry to the Korean economy based on input-output analysis. Tourism Economics, 21(3), 649-667. doi: 10.5367/te.2013.0356
  7. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2014). Travel distance and response to destination advertising. Tourism Analysis, 19(4), 531-539. doi: 10.3727/108354214X14090817031350
  8. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2014). Prior experience and destination advertising response. Tourism Analysis, 19(3), 351-359. doi: 10.3727/108354214X14029467968600
  9. Choe, Y., Lee, S.M., & Kim, D.-K. (2014). Understanding the exhibition attendees’ evaluation of their experiences: A comparison between high versus low mindful visitors. Journal of Travel & Tourism Marketing, 31(7), 899-914. doi: 10.1080/10548408.2014.890157
  10. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2013). Trip budget and destination advertising response. Tourism Analysis, 18(6), 713-722. doi: 10.3727/108354213X13824558188785
  1. Choe, Y., Fesenmaier, D. R., & Vogt, C. (2017). Twenty-Five Years Past Vogt: Assessing the Changing Information Needs of American Travellers. In Schegg R. & Stangle, B. (Eds.) Information and Communication Technologies in Tourism 2017 (pp. 489-502). Switzerland: Springer International Publishing.
  2. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2016). Smart Tourism and Smart Destinations. In Lowry, L.L. (Ed.) The SAGE International Encyclopedia of Travel and Tourism. Thousand Oaks, CA: Sage.
  3. Choe, Y., & Fesenmaier, D.R. (2016). The Quantified Traveler: Implications for Smart Tourism Development. In Xiang, Z. and Fesenmaier, D.R. (Ed.) Analytic in Smart Tourism Design: Concepts and Methods. New York, NY: Springer.
  4. Xiang, Z., Choe, Y., & Fesenmaier, D.R. (2013). Searching the travel network. In McCabe, S. (Ed.) Handbook of Tourism Marketing. London: Routledge, pp. 281-298.
  1. Choe, Y., Lee, Y., Kim, H., & Pennington-Gray, L. (2018). Representation of Food Safety in Online Reviews. ENTER 2018 Conference (Jan. 23 – 26, 2018), Jonkoping, Sweden.
  2. Kim, H., & Choe, Y. (2017). Residents’ Support of the Development of Peace Park in a Conflicted Area: An Extended Theory of Planned Behavior. TTRA Asia-Pacific Annual Conference (Dec. 6 – 8, 2017). Hong Kong.
  3. Kim, H., Yilmaz, S.S., & Choe, Y. (2017). Travel matchmaker: An experimental revisit to Plog’s travel personality in destination promotion. 2017 TTRA International conference (Jun. 20 – 22, 2017). Quebec City, Quebec, Canada.
  4. Choe, Y., Fesenmaier, D.R., & Vogt, C. A. (2017). Twenty-Five Years Past Vogt: Assessing the Changing Information Needs of American Travelers. ENTER 2017 (Jan. 24 – 26). Rome, Italy
  5. Choe, Y., & Fesenmaier, D.R. (2017). Designing a Smart Destination Management system: Foundations and applications. The 22th Annual Graduate Education & Graduate Student Research Conference (Jan. 5 – 7). Houston, Texas.
  6. Baek, J., Choe, Y., & Ok, C. (2016). What do lifestyle hotels uniquely offer to their customers? A future research agenda. Academy of Global Hospitality and Tourism Conference (May 20 – 23). Seoul, South Korea. – Received the Best Paper Award.
  7. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2016). A Smart(er) destination management system: Foundations and applications. International Conference Urban E-Planning: Recent developments, emerging issues and future challenges (Mar. 31 – Apr. 1). Lisbon, Portugal.
  8. Choe, Y., & Fesenmaier, D.R. (2016). The Quantified Traveler: Implications for Designing Tourism Systems. ENTER 2016 (Feb. 2 – 5). Bilbao, Spain.
  9. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2015). Are we measuring destination marketing accurately? Comparing estimates of advertising conversion. The 3rd World Research Summit for Tourism and Hospitality (Dec. 15 – 19). Orlando, Florida.
  10. Fesenmaier, D.R., Stienmetz, J.L., Kim, J.J., & Choe, Y. (2015). Design Science in Tourism: The New Science for Designing Tourism Places. Consumer Behavior in Tourism Symposium 2015 (Dec. 2 – 4). Munich, Germany.
  11. Choe, Y., Stienmetz, J.L., Kim, J.J., & Fesenmaier, D.R. (2015). Rethinking tourist mobility within the destination; Implications for experience design and smart tourism. The 2015 TOSOK International Tourism Conference (Jul. 1 – 3). Seoul, South Korea.
  12. Choe, Y., & Fesenmaier, D.R. (2015). A temporal dynamics of tourist movement pattern: A case of South Korea. The 2015 World Hospitality & Tourism Forum (Jun. 25 – 27). Seoul, South Korea.
  13. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2015). A scenario-based system for advertising design: Extending the destination advertising response (DAR) model. The 46th Travel and Tourism Research Association International Conference (Jun. 15 – 17). Portland, Oregon.
  14. Choe, Y., & Fesenmaier, D.R. (2015). Tourist mobility within the destination: Antecedents, consequences, and practical implications. 2015 WHTER & ICES International Conference (May 20 – 22). Seoul, South Korea.
  15. Choe, Y., & Fesenmaier, D.R. (2015). Use of online social media across the trip experience: An application of Latent Transition Analysis. The 20th Annual Graduate Education & Graduate Student Research Conference (Jan. 8 – 10). Tampa, Florida.
  16. Choe, Y., & Fesenmaier, D.R. (2014). Reconceptualizing traveler’s decision-making process at the destination. The 20th Asia Pacific Tourism Association Conference (Jul. 1 – 4). Ho Chi Minh City, Vietnam.
  17. Choe, Y., & Fesenmaier, D.R. (2014). Deconstructing travelers’ on-site behavior: A case study of Northern Indiana. The 2014 World Hospitality & Tourism Forum (Jun. 26 – 28). Seoul, South Korea.
  18. Choe, Y., & Fesenmaier, D.R. (2014). Assessing structure of online channel use by American travelers. ENTER 2014 (Jan. 21 – 24). Dublin, Ireland.
  19. Choe, Y., & Fesenmaier, D.R. (2014). Why do travelers change their trip? Effects of context, individual, and information factors. ENTER 2014 PhD Workshop (Jan. 21) Dublin, Ireland. – Received Best Ph.D. Proposal Award.
  20. Choe, Y., & Fesenmaier, D.R. (2013). The media repertoires of online trip planners: From Mass markets to Micro markets. The 2013 TOSOK International Tourism Conference (Jul. 3 – 5). Seoul, South Korea.
  21. Choe, Y., & Park, H.Y. (2013). Estimating Visitors’ Consumption Benefits of a Mega Event: The 2011 F1 Korea Grand Prix. The 2013 TOSOK International Tourism Conference (Jul. 3 – 5). Seoul, South Korea. – Best Graduate Research Paper Award– Third Place.
  22. Fesenmaier, D.R. Stienmetz, J.L., Choe, Y., & Bharadwaj, N. (2013). Destination Marketing, Micro Marketing and Big Data: Merging Theory-Driven and Data-Driven Models of Market segmentation. International Academy for the Study of Tourism (Jun. 2 – 6). Algarve, Portugal.
  23. Choe, Y., & Fesenmaier, D.R. (2013). Relationships between the direct and induced effects of destination advertising. The 44th Travel and Tourism Research Association International Conference (Jun. 20 – 23). Kansas City, Missouri.
  • Scientific Committee for the Global Conference on Business, Hospitality and Tourism Research (GLOSEARCH) – October 2-5, 2018 in Ho Chi Minh City, Vietnam.
  • Travel & Tourism Research Association (TTRA)
  • International Federation for IT and Travel & Tourism (IFITT)
  • Tourism Sciences Society of Korea (TOSOK)
  • The Korea Academy Society of Tourism and Leisure (KASTLE)