Email

yingho@um.edu.mo

Tel

+853 8822-4670

Office

E22-1056
Faculty of Business Administration
University of Macau, E22
Avenida da Universidade,
Taipa, Macau, China

Assistant Professor in Marketing

Academic Qualifications

  • Ph.D. in Marketing, The Chinese University of Hong Kong, Hong Kong, 2007
  • MSc. in International Business, University of Manchester (formerly UMIST), United Kingdom, 2000
  • Bachelor in Business Administration, The Chinese University of Hong Kong, Hong Kong, 1999

Related Working Experiences

  • Research Associate, School of Hotel and Tourism Management, The Chinese University of Hong Kong (Aug. 2007 – Feb. 2008)
  • Research Associate (Part-time), Marketing Engineering Center, Department of Marketing, The Chinese University of Hong Kong (Oct. 2005 – Jun. 2006)
  • Project Officer, School of Hotel and Tourism Management, The Chinese University of Hong Kong (Jan. 2001 – Oct. 2005)

Teaching

  • Undergraduate Courses
    • Consumer Behavior (MKTG340)
    • Pricing Strategy (MKTG429)
    • Internet Marketing (MKTG431)
    • Principles of Marketing (MKTG2000)
    • Customer Relationship Management (MKTG4012)
    • Leisure and Lifestyle Marketing (MKTG4018)
  • Postgraduate Courses
    • Direct Marketing and Customer Relationship Management in IR (MKTG731)

Research Projects

  • The influence of perceived similarity between consumers and review sources on consumer responses, funded by University of Macau, 2020-2021, Principal Investigator.
  • The Role of Temporal Framing and Affect Valence on Advertising Effectiveness, funded by University of Macau, 2011-2012, Co-Investigator.
  • The Determinants of Perceived Control of Casino Customers, funded by ISCG Research Grant, University of Macau, 2011-2012, Principal Investigator.
  • The role of affect valence and perceived brand proximity in comparative advertising, funded by University of Macau, 2010-2011.

Research Interests

  • Consumer behavior, service marketing, cross-cultural marketing, hospitality marketing

Selected Journals Papers

  1. Ho, Ying, Long W. Lam, Desmond Lam (2019), Gamble more than you want?: A study of casino servicescape, perceived control and unplanned gaming behaviors, International Journal of Contemporary Hospitality Management, 31(2), 557-574. (ABS3)
  2. Chan, Nga Cheng and Ho, Ying (2017), The Role of Regulatory Focus and Goal Progress on Goal-directed Consumption Behaviors, Journal of Consumer Marketing, 34(2), 147-155. (ABS1)
  3. Ying Ho, Yu-ho Chung and Kin-nam, Lau (2010), Unfolding Large-scale Marketing Data, International Journal of Research in Marketing, Vol. 27, Issue 2, pp. 119-132. (ABS4)
  4. Lee, Kam-hon, Gong-ming Qian, Julie H. Yu, and Ying Ho (2005), Trading Favors for Marketing Advantage: Evidence from Hong Kong, China, and the United States, Journal of International Marketing, Vol. 13, Issue 1, pp. 1-35. (ABS3)
  5. Lau, Kin-nam, Kam-hon Lee, and Ying Ho (2005), Text Mining for the Hotel Industry, Cornell Hotel and Restaurant Administration Quarterly, Vol. 46, Issue 3, pp. 344-362.
  6. Lau, Kin-nam, Kam-hon Lee, Ying Ho, and Pong-yuen Lam (2004), Mining the Web for Business Intelligence: Homepage Analysis in the Internet Era, Journal of Database Marketing & Customer Strategy Management, Vol. 12, Issue 1, pp. 32-54.
  7. Lau, Kin-nam, Kam-hon Lee, Pong-yuen Lam, and Ying Ho (2001), Web-site Marketing for the Travel-and-Tourism Industry, Cornell Hotel and Restaurant Administration Quarterly, Vol. 42, Issue 6, pp. 55-62.
  8. Lau, Kin-nam, Kam-hon Lee, Pong-yuen Lam, and Ying Ho (2001), Web-site Marketing for the Tourism Industry: A Rejoinder, Cornell Hotel and Restaurant Administration Quarterly, Vol. 42, Issue 6, pp. 66-67. (Invited)

Selected Books and Book Chapters

  1. Ho, Ying and Kam-hon Lee (2007), China Marketing, in Handbook of Research on Asian Business, Henry Wai-chung Yeung, Ed., Edward Elgar, p.182-207. (Invited)

Selected Conference Papers and Invited Presentation

  1. Lai, S.K. and Ho Y. (06/2019). The Influence of Interpersonal Recommendation Attributes on Consumer Behaviors of Dietary Supplements. 41st Annual ISMS Marketing Science Conference. Rome, Italy.
  2. Ma, Q., Ho, Y. (06/2017). The Role Of Online Reviews In Mainland Chinese Visitors’ Food And Beverage Related Behavioral Intentions – The Case Of Macau . 39th ISMS Marketing Science Conference. Los Angeles USA.
  3. Ho, Y., So, S. I., Chow, W. C. (06/2016). The roles of regulatory focus and attribute value on consumer evaluation. The ISMS Marketing Science Conference. Shanghai, China.
  4. Ho, Y., Chan, N.C. (07/2013). The Role of Social Comparison Direction and Comparison Target in Service Delays. 35th ISMS Marketing Science Conference. Istanbul, Turkey.
  5. Ho, Y., & Chan, N. C. (08/2011). Effects of Regulatory Focus and Progress Level on Consumer Behavior in Loyalty Programs. 2011 Annual Conference of China Marketing Science. Guangzhou, China.
  6. Ho, Y., & Ho, K. Y. (06/2011). The Role of Brand Construal and Affect Valence in Comparative Advertising. 33rd Annual INFORMS Marketing Science Conference. Texas, USA.
  7. Ho, Y., & Ho, K. Y. (06/2009). Comparative Advertising: Effects of Affective and Cognitive Information on Brand Evaluation. 31st Annual Informs Marketing Science Conference. Michigan, USA.